Written in 2000, Brooks' book focused on how American elites were reinventing their cultural image, using bourgeois and bohemian tropes from the 19th century—hence "Bobo." This later led to the creation of modern day Hipster culture. Among the topics covered are the synergy between Bobo culture and the Neoliberal restructuring of the US economy, virtue signaling, Trustafarians, urban gentrification, and sartorial slumification.
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