The site you are reading now has had a long and chequered history. It started in March 2010, when Richard Spencer founded AlterntativeRight.com.
Soon after that Andy Nowicki and I came on board what was then a radical and diverse intellectual movement. Thanks to our talents and industry, we soon became the main writers of the site.
In mid 2012 Spencer stepped down from the day-to-day running of the site, and handed editorial control over to Nowicki and myself, who then continued to edit the site for another year and a half, putting our stamp on it and even attracting the attention of the mainstream media.
On Xmas Day 2013, Spencer, with no agreement from either of us decided to shut the site down and thus bring an end to the "Alt-Right." We disagreed with this arbitrary decision and immediately refounded the site with all of our content at Alternative-Right.Blogspot.com.
Over the next few years, the name "Alternative Right" became an umbrella term for a growing movement that even tentatively included Breitbart and Steve Bannon, as well as all those figures now referred to as "Alt-Lite." Although actually it was even more diverse than these names would indicate. To be part of this movement you only had to be against the system without being a Leftist scumbag. In fact, even certain Left-wing ideas were welcomed from time to time.
You were not required to agree with any ideas, just be exposed to them in the free market place of ideas. Under these conditions, many people, attracted to the movement, went through an evolution of thought, and developed more advanced opinions about a wide range of topics.
Certain trends were noticeable in the rich intellectual ferment created. Many libertarians, for example, started to move towards nationalism and separatism, while "manosphere" and PUA types started to develop an interest in traditional moral systems and attitudes to women as a defence against the ravages of feminism.
Through sites like the Daily Stormer and TRS, and with the assistance of weaker more egoistical mentalities, the movement was pushed in an increasingly Neo-Nazi direction.
Around the same time, Greg Johnson had become a key member of the TRS collective and made moves to ally the by-now softer anti-Semitism of his Counter-Currents brand with the Daily Stormer in a kind of competition with Spencer to appeal to what both saw as the vital and growing part of the movement.
As for Andy and I at the original Alternative Right site, there was a deep distrust of these tendencies. In 2013 I had argued with Johnson over his promotion of Hitlerist ideas, apologetics, and imagery, leading to Johnson changing his ideas temporarily. In 2014, along with RamZPaul and Johnson, I took issue with the Daily Stormer, arguing against what I defined as their attempt to "ghettoize the movement" and what Johnson described as their "Vantardism."
But thanks to the Stormer's heavy funding, the "high verbal IQ" of fakes like Mike Enoch, and the increasing alignment of the movement with the world of trolling and 4chan, the Stormerist and TRS tendencies became dominant in the movement. Our efforts to oppose these increasingly negative trends were then undercut by Richard Spencer deciding to re-enter the movement he had earlier turned his back on. Spencer was then effectively anointed the movement's figurehead by a mass media that was deeply hostile to it, and wanted a "useful idiot" to promote a negative image of the Alt-Right.
What the media wanted they got in spades, with Spencer allying with TRS and the Stormerists and starting the "Purity Spiralling Wars" of 2017 that separated the wider Alt-Right into a "Nazi presenting," obsessively Jew-hating hard-core and several other warring factions, like the Alt-Lite.
Those loyal to the original vision of the Alt-Right, people like Matt Forney, RamZPaul, etc., gradually fell away. These tendencies were strengthened by the disasters of 2017, when Charlottesville, in conjunction with several earlier incidents, like the Atomwaffen murders and Anglin's Twitter mob attacks on a Jewish member of the UK parliament, morally empowered a censorious deplatforming campaign by the Left, Jewish groups, the mainstream media, and Big Tech.
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| Human centipede nationalism |
In response to these developments, late in 2017, I made the decision to stop trying to ameliorate the self-destructive tendencies of the movement from within, something that I had been trying to do at AltRight.com, a site founded by Daniel Friberg and Richard Spencer in early 2017, and to which I had been asked to contribute. Instead, I decided that it was time to create a new paradigm of the Dissident Right, one that took account of the flaws and weaknesses of the Alt-Right, and designed an interlocking set of ideas and concepts to counter these.
The main problem that had to be addressed was the Alt-Right's failings as a moral movement, as this made it easier for its more politically powerful but intellectually weaker opponents to attack it and shut it down without engaging with its ideas.
I decided that any new movement should therefore exist on a moral basis as much as possible, while refusing to compromise on its absolute honesty. In order to achieve this, I realised that the following five principles would be necessary:
- An intensive awareness of the moral dimension, both in a purely moral sense and the tactical sense of minimising unnecessary opposition and maximising support.
- An intensive awareness of the inevitability of attempts to infiltrate, subvert, and destabilise the movement, and a readiness to shut off, as much as possible, the paths that such efforts are likely to move along.
- A total avoidance of racial and ethnic slurs and degrading language about women, as this would simply provide our enemies with a cheap excuse to employ political power against us, where they are stronger, rather than intellectual power, where they are weaker
- A moral approach to the JQ, requiring a radical reformulation of the crude, reductionist, and ineffective analysis, narratives, and arguments that the Alt-Right had borrowed from White Nationalism/ Neo-Naziism 1.0.
- The medium-to-long-term objective of creating a movement that is not toxic—i.e. one that normal people can openly espouse and join.
Point One: Fully realise that our ideas are already hegemonicAnd:
Many people in the Alt-Right take a "tribal" view to their beliefs, along the lines of "I hold these views because they are our views" or "I support these people because they are our people."
That's great, of course, but it is hardly exerting political or metapolitical dominance. It is more like saying, "Just leave us alone to be ourselves." Let me tell you, nobody in world history ever found that to be a winning strategy. The fact is, if you believe anything, you have to believe it is the best, or there's no point.
If you don't believe that your ideas and people are the best, but support them solely on the basis of them being the closest to you, you are simply storing up future nihilism that will rot and eat you and yours from within.
The way round this kind of feel-based solipsism is to remind yourself that the core principles of the Alt-Right are universal, in accord with the verities of eternity, and outflank, frame, and transcend all lesser ideologies.
Point Two: Take the moral high ground
The Alt-Right got its start in some respects by pissing on the steps of the temples of preceding ideologies. We took pleasure in trolling and shocking these fusty and flawed world views by saying what we knew would shock and horrify them. We were the ones outside throwing stones at the windows. It was fun and quite justified by the situation of the times, but it also involved us in morally noxious behaviour.
Times have changed and we no longer have to resort to such tactics to get attention. We have outgrown the enfant terrible role, especially since our ideology actually represents the moral core of the World and indeed the Universe. All other moralities are diseased, solipsistic, lopsided, and degenerate (in every sense of that word), as they all ultimately lead to weakness, sickness, death, and decay.
The Alt-Right, by contrast, stands for all that gives health and power to individuals, nations, and civilisations. We stand for healthy families, growing demographics within the context of a sustainable environment, and economics that eschew the parasitical, while also reaching with one hand towards and beyond the heavens, but lacking the hubris that has brought down preceding civilisations.
What we believe in is a thing of absolute and terrible moral beauty, and one that enables us to project moral power over everything and in all directions. There is only one pair of feet that will not besmirch the moral high road by walking on it, and that pair of feet is ours. Our role is to be the sainted sage who sees all, explains all, and points the world in the right direction.
The tactical principle of the Alt-Right should be maximisation, in other words, to be the best in every possible way—further, faster, higher, deeper.But, even as I wrote these words, I realised that such ideas could never be carried forward under a banner as compromised as that of the Alt-Right, and associated with such flawed and poisonous personalities as Richard Spencer, Mike Enoch, and Andrew Anglin. In short, these ideas and the five principles outlined above were too good for the Alt-Right and would have to enter the world under a newer and cleaner banner.
We should constantly improve our knowledge, arguments, presentation, morality, and collective spirit. We should also increase our areas of operation, from the philosophical and the cultural to the activist and political, seeking out specific campaigns and other public arenas to extend our reach to new members and normies in the greater society.
For this reason, I decided to change the name of this site and launch the Affirmative Right on April 2nd, Easter Monday, 2018.
We hope that you can see the solidity of our facts, the truth in our logic, the sense in our decisions, and will continue to support us.
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