Showing posts with label Coca-Cola. Show all posts
Showing posts with label Coca-Cola. Show all posts

WHITE ETHNOMASOCHISM AND BORDER INSECURITY

Border security talks in DC; wary eyes over the Rio Grande
Ethnic chauvinism is an irritating and at times repulsive trait, but ethnomasochism is a thoroughly contemptible affliction. If the former tendency runs the risk of dehumanizing those outside of one’s own group, and ignoring crucial commonalities due to the horseblinding effect that accompanies the inculcation of extreme prejudice, its antithetical opposite proclivity leads a person to feel unreasonably righteous by hating his own kind. That is, it causes one to feel morally upright by embracing treachery, a trait universally regarded as morally loathsome in nearly any other context.

COKE AIN'T IT

                     



I’ll admit that I had an immediate, visceral, and startlingly profane reaction to the now notorious Coca-Cola advertisement broadcast during the Super Bowl, as my poor, patient wife can attest. 

The commercial, as surely you must know by now, features “America the Beautiful” being sung in various languages while a dippy montage unfolds featuring breakdancing blacks, hijab-adorned Middle Eastern women, yarmulked men, loveably grizzled septagenarian Latino cowboys and adorable urban effeminates (with a few sparse hints of white, seeming-heterosexual suburbanites begrudgingly thrown in as if in afterthought).