SELLING THE VACUUM

Commentary on the commercialism of the Superbowl, originally published in 2014. 

by Colin Liddell

@NewAltRight

If economics teaches us anything it is that you can look at one set of figures and see endless prosperity, but squint at them and you’ll see nothing but doom and gloom.

So, with so much subjectivity around, how do you get at the truth? My advice is to forget the number crunching, the charts, and other diagnostic tools of the modern witch doctors, and start reading the signs directly. In a sky without eagles it might be rather hard to resort to a bit of augury, but just as the Etruscans and Romans had their avian messengers, so the society of the present day also has its sky-borne bringers of truth. We call them commercials and the US Superbowl seems to signify their season, especially as American football is a sport that seems tailor-made for showing them.

TOXIC MISANDRY: A FEMINIST COMMERCIAL ENCOURAGES ANTI-MALE VIOLENCE

                                                             

by Andy Nowicki

I try to keep a keen eye on the passing pop culture scene, but somehow, this commercial slipped under my radar screen. It seems that it was first put out in January, but I didn't run across it until just now.

And frankly, I'm still rubbing my eyes, doubting that I could actually have seen what I actually just saw.

EVERYONE IS *NOT* SPECIAL

'Participation' trophy??? What you talkin' 'bout, sucka???

by Andy Nowicki

By now, we should all know that global corporations are the Enemy, perhaps an even more egregious collective enforcer of loathsome cultural edicts than the state itself. In recent years, corporations have used their hefty power and ill-won clout to perpetrate innumerable anti-white, anti-Christian, and generally anti-normal outrages, and to foster tyranny against independent-minded people of all races, creeds, and orientations.

COKE AIN'T IT

                     

by Andy Nowicki

I’ll admit that I had an immediate, visceral, and startlingly profane reaction to the now notorious Coca-Cola advertisement broadcast during the Super Bowl, as my poor, patient wife can attest. 

The commercial, as surely you must know by now, features “America the Beautiful” being sung in various languages while a dippy montage unfolds featuring breakdancing blacks, hijab-adorned Middle Eastern women, yarmulked men, loveably grizzled septagenarian Latino cowboys and adorable urban effeminates (with a few sparse hints of white, seeming-heterosexual suburbanites begrudgingly thrown in as if in afterthought).