Wokeness has been pissing in your drink.
by Colin Liddell

Any company that contributes money or shows support for extremist, racist groups, like Black Lives Matter, should obviously be boycotted. But there are so many nowadays, so how do we choose which ones to focus on?

I would suggest prioritizing those that sell us products that we don't really need, or which are harmful to us in some way. In this way, not only do nationalists, traditionalist, and non-Leftists create a rationale for "concentrating" our BDS firepower and thus maximize its effect, but we also reduce our consumption of products that will physically harm us.

A prime example of this is global drinks corporation Diageo. Recently a story broke that one of their leading brands, Guinness beer, was donating $1 million to BLM-related causes.

As reported by Irish news site The Liberal:
The Guinness Open Gate Brewery is set to donate $1 million to the Black Lives Matter organisation as a part of a $20 million community fund set up by parent company Diageo.

The money from Guinness will go to companies and organisations based in Baltimore where the brewery is situated and the wider state of Maryland.

$250,000 of the donation will go to the Baltimore Action Legal Team, which provides legal support to those arrested during the protests, riots, looting and violence that has plagued American cities since convicted home invader and degenerate drug addict George Floyd died in Minneapolis police custody.

BLM has been flooded in recent months with donations from major companies, tech giants, multi-national corporations and banking institutions.

Questions over where these millions of dollars are actually going has led to speculation from some that these donations are being funnelled to the Democratic Party to support their war chest against President Donald Trump ahead of the US general election this November.
Diageo also thought changing the gender
of "Johnnie Walker" was a good idea.
Guinness, which makes a famously "black" stout beer, probably sees some marketing synergy in associating itself with BLM. Bad mistake!

Guinness is merely one of many brands owned by Diageo, which also  include the whiskies (Johnnie Walker, Crown Royal, J&B, Buchanan's, and Windsor), vodkas (Smirnoff, Cîroc and Ketel One), as well as Captain Morgan rum, Baileys liqueur, Don Julio tequila, and Tanqueray gin.

I also remember that Diageo was responsible for closing down production of Johnnie Walker whisky in Kilmarnock in a cost-cutting exercise. This was the brand's historical hometown. Johnnie Walker had been distilled there since a local merchant by that name founded the brand in the 19th century. This shows you just how much they really care about the "local communities" they claim to be serving with their virtue signalling donations.

As usual, the money given by Diageo to BLM-related organisations in Baltimore is nothing more than a cynical attempt to burnish their "woke" credentials by shitting on White people, the same people they expect to buy the vast majority of their alcohol.

Avoiding all these Diageo "poisons" will not only send a message to woke corporatism, it will also improve your bank balance and health. And if you still want to get drunk sometimes, don't worry, there are plenty of much less woke corporate breweries and distilleries to choose from.

But the key point is that BDS firepower should always be concentrated until it has a noticeable effect. Such an effect would include a company issuing a statement that it has "rethought it position" and has now decided to stay out of political issues, whatever they are, and that it will honestly try to reflect its customer base in its advertising instead of presenting what we would call a "mythical woke world that simply doesn't exist," as so many of them do now.

Once that happens and one company or sector has been made an example of by non-Leftists, then it will be much easier to move onto the next one.

See our full BDS page here.

Colin Liddell is the Chief Editor of Affirmative Right and the author of Interviews & Obituaries, a collection of encounters with the famous and the dead. Support his work by buying it here. He is also featured in Arktos's A Fair Hearing: The Alt-Right in the Words of Its Members and Leaders.

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