CANCEL WOKE-A-COLA

by Daniel Barge

Wokeness and "Corporate Leftism" is so endemic in business today that effectively boycotting goods and services from a right-wing perspective is incredibly difficult.

But it can be done if clear principles are followed.

As argued here before, this is why it is important to have a negative hierarchy of corporate behaviour, combined with a negative hierarchy of the intrinsic worthlessness of the product in order to focus the limited boycotting power of the Right Wing. In effect this means selecting any company or corporation that manages to get too far ahead of the "woke pack," especially one which gains media coverage for doing so, and particularly if the product it is pushing is particularly bad for you. 

In recent years, Coca-Cola has been working extremely hard to place itself in the Right Wing boycotting cross hairs, as not only is its sugary fizz effectively a form of poison and a perfect symbol of the Globohomo World, but, probably in an attempt to buy off criticism from Left-wing food faddists and ecology freaks, the company has strongly identified itself with BLM and anti-White issues. The latest example of this was the company jumping into the debate in the US state of Georgia over voting reform.

As reported by the Financial Times:

Coca-Cola and Delta Air Lines, two of Atlanta’s biggest companies, have bowed to pressure from prominent black business leaders to denounce new Georgia voting laws, after weeks of saying little about the controversial legislation...

James Quincey, chief executive of Coca-Cola, echoed Delta’s position later on Wednesday, saying the legislation was an unacceptable step backwards. The company had engaged with lawmakers behind the scenes before the legislation passed, he said, “but in this case it did not work, clearly, and so we’re being more forceful in our public position”.

The criticisms came after weeks of more muted responses and followed the publication of a letter from 72 senior black executives calling on their white peers to speak out against efforts to restrict black voters’ access to the polls. 

The so-called "restriction" of access is simply requiring ID for postal votes and improving security for drop boxes. Hardly what the Leftist media is cracking it up to be.

Coca-Cola must have naively thought it was doing itself some good when it decided to boycott the State of Georgia over its attempts to ensure honest voting. Establishment media coverage was certainly positive as they spun this as opposing "racist" voter suppression." But this move just highlighted the degree to which the soft drinks giant had involved itself in an unbalanced way on a hot political issue. This in turn placed it in a vulnerable and exposed position for a counter boycott by right-wingers and conservatives, which now appears to be having an effect at least on the tone, if not the substance, of the corporation's position. 

It is important that the damage to the Coca-Cola company from its constant Left-wing partisanship is long and painful to make a rare example of it, so all Right Wingers must be sure to also boycott the company's other brands as well: Sprite, Fanta, Appletiser, Schweppes, and Georgia Coffee, to name a few others. Such principled action will also be good for your physical health. 

Connected Content:
How To Boycott Woke Corporations
The Coming Collapse of Internet Advertising

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